{"id":24560,"date":"2023-10-26T12:16:16","date_gmt":"2023-10-26T11:16:16","guid":{"rendered":"https:\/\/xyemgwau.elementor.cloud\/?p=24560"},"modified":"2023-12-11T12:10:51","modified_gmt":"2023-12-11T11:10:51","slug":"event-recap-retail-arena-2023","status":"publish","type":"post","link":"https:\/\/xyemgwau.elementor.cloud\/en\/blog\/event-recap-retail-arena-2023\/","title":{"rendered":"Retail Arena 2023: Event Recap, Takeaways and Personalized Signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24560\" class=\"elementor elementor-24560\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e25d032 e-con-full e-flex e-con e-parent\" data-id=\"e25d032\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57dff6e post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57dff6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>Event Recap, Takeaways and Personalized Signage<\/h1><p>\u200d<\/p><p>Retail Arena 2023, the highly anticipated event organized by<a href=\"http:\/\/market.se\"> Tidningen Market<\/a> and <a href=\"http:\/\/di.se\">Dagens Industri<\/a>, recently took place on 5 October 2023 and exceeded expectations with insightful sessions, expert-led breakout discussions, and keynotes from retail industry leaders which gave a unique chance to gain some insight into their respective retail chains have strategized to ensure success and growth but also what they will be doing to secure future success.<\/p><p>Read on to discover key takeaways and the latest trends within the retail industry unveiled at Retail Arena 2023.<\/p><p>\u200d<\/p><h2>Unleashing the Power of Brand Positioning<\/h2><p>Three standout keynotes with industry-leading experts which gave a unique chance to gain some insight into how their respective retail chains have strategized to ensure success and growth.<\/p><p>\u00a0<\/p><hr \/><p>\u00a0<\/p><h3>1. The next step in Dollarstore\u2019s strategy in securing its market position and future growth<\/h3><p><a href=\"https:\/\/www.linkedin.com\/in\/anders-kind-a1150212\/\">Anders Kind<\/a>, Chief Executive Officer at <a href=\"https:\/\/www.dollarstore.se\/\">DollarStore<\/a>, provided insight into the key elements that will enable the discount chain to level up. He shared engaging insights on how the discount chain focuses on enhancing its strengths while ensuring it remains innovative, which aligns with the chain&#8217;s latest tagline, &#8220;No Monkey Business.&#8221; This approach addresses the chain&#8217;s most significant challenge: maintaining its competitive pricing position while simultaneously working to build trust and authenticity to establish credibility for long-term growth, rather than short-term gains.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-88511ac e-con-full e-flex e-con e-child\" data-id=\"88511ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a1880 elementor-widget elementor-widget-image\" data-id=\"f6a1880\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1357\" height=\"933\" src=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/dollarstore.png\" class=\"attachment-full size-full wp-image-24824\" alt=\"\" srcset=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/dollarstore.png 1357w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/dollarstore-300x206.png 300w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/dollarstore-1024x704.png 1024w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/dollarstore-768x528.png 768w\" sizes=\"(max-width: 1357px) 100vw, 1357px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-288114b post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"288114b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<hr \/><p>\u00a0<\/p><h3>2. A strong digital and physical presence creates a winning concept for Apotek Hj\u00e4rtat.<\/h3><p>A deep dive into one of Sweden\u2019s largest pharmacy chain presented by <a href=\"https:\/\/www.linkedin.com\/in\/monika-magnusson-3a790835\/\">Monika Magnusson<\/a>, Chief Executive Officer at <a href=\"http:\/\/www.apotekhjartat.se\">Apotek Hj\u00e4rtat<\/a>, exploring how to meet the customers where they are &#8211; and want to be through creating a strong physical and digital presence is the key to success. Magnusson offered insight into how Apotek Hj\u00e4rtat has defined its core values and ensured the values seamlessly permeate the entire customer&#8217;s journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-c70379f e-con-full e-flex e-con e-child\" data-id=\"c70379f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a3e43 elementor-widget elementor-widget-image\" data-id=\"08a3e43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1357\" height=\"760\" src=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Apotekhjartat.png\" class=\"attachment-full size-full wp-image-24829\" alt=\"\" srcset=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Apotekhjartat.png 1357w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Apotekhjartat-300x168.png 300w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Apotekhjartat-1024x574.png 1024w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Apotekhjartat-768x430.png 768w\" sizes=\"(max-width: 1357px) 100vw, 1357px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-393125f post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"393125f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<hr \/><p>\u00a0<\/p><h3><span lang=\"EN-GB\">3. Navigating losses, rebranding and restructuring \u2013 Power\u2019s entrance into the Swedish electronics market<\/span><\/h3><div><p>After Power acquired MediaMarkt\u2019s 29 department stores, it only took a month to reprofile and get started. Now, they are already looking to opening 30 additional stores. <a href=\"https:\/\/www.linkedin.com\/in\/vantoor\/\">Robert Van Toor<\/a>, Chief Executive Officer at <a href=\"http:\/\/power.se\">Power Sverige<\/a> says the retailer does not want to contribute price war, instead it aims to becoming No. 1 within electronics by providing customers with a much better value.<\/p><p>Shoppa is honored to be able to extend its more than 10 year long partnership with <a href=\"http:\/\/power.no\">Power Norge<\/a> and aid Power Sverige with this endeavor. \u00a0<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-96c8a18 e-con-full e-flex e-con e-child\" data-id=\"96c8a18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7d5e7 elementor-widget elementor-widget-image\" data-id=\"ae7d5e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe.jpeg\" class=\"attachment-full size-full wp-image-24819\" alt=\"\" srcset=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe.jpeg 1920w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe-300x169.jpeg 300w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe-1024x576.jpeg 1024w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe-768x432.jpeg 768w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/0741bfcb-2576-4be0-b704-1e27f08ffbfe-1536x864.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-392d783 post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"392d783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<hr \/><h2>\u00a0<\/h2><h2>Introducing: Target group-adapted signage in the physical store<\/h2><p>On stage, <a href=\"https:\/\/www.linkedin.com\/in\/nils-lundin-1a27bb98\/\">Nils Lundin<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/annika-wester-274715187\/\">Annika Wester<\/a> from Shoppa held a keynote about how target group-adapted signage can improve the customer experience and increase sales in the physical store. They explored the transformation the retail store has faced since the 1950s up until today when it comes to to communication with the customer, how the customers needs have changed along the way, retailers major opportunity to promote more purchases, loyalty and promotion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-03b9572 e-con-full e-flex e-con e-child\" data-id=\"03b9572\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ace83 elementor-widget elementor-widget-image\" data-id=\"93ace83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"706\" src=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Retail-arena-presentation2-1.jpg\" class=\"attachment-full size-full wp-image-25402\" alt=\"\" srcset=\"https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Retail-arena-presentation2-1.jpg 1058w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Retail-arena-presentation2-1-300x200.jpg 300w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Retail-arena-presentation2-1-1024x683.jpg 1024w, https:\/\/xyemgwau.elementor.cloud\/wp-content\/uploads\/2023\/10\/Retail-arena-presentation2-1-768x512.jpg 768w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b1b0a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c4b1b0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">On stage Nils Lundin (on the right) presented how customers expectations have changed the last 5 years. 71% of those asked expect a more personal shopping experience and 86% would pay more for a greater shopping experience in the physical store.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5abb4e1 e-con-full e-flex e-con e-child\" data-id=\"5abb4e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28df5e4 post-content elementor-widget elementor-widget-text-editor\" data-id=\"28df5e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personalized signage that meet customers where they are with relevant, promotional content and offers will win the day &#8211; even amid economic uncertainty. With <a href=\"https:\/\/xyemgwau.elementor.cloud\">Shoppa<\/a>, you can create and distribute personalized signage that allows you to convey to the intended audience, providing customers with information, inspiration a WOW experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-a50c524 e-con-full e-flex e-con e-child\" data-id=\"a50c524\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ddd20 elementor-widget elementor-widget-video\" data-id=\"c7ddd20\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/885129884?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=77520c7288#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7ed05d4 e-con-full e-flex e-con e-child\" data-id=\"7ed05d4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f6cf8 post-content elementor-widget elementor-widget-text-editor\" data-id=\"b3f6cf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/xyemgwau.elementor.cloud\/book-a-demo\"><span style=\"font-weight: lighter;\">Schedule a demo<\/span><\/a> with Shoppa today to learn how Personalized Signage can help your retail chain increase sales and create a stronger shopping experience for your customer.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Event Recap, Takeaways and Personalized Signage \u200d Retail Arena 2023, the highly anticipated event organized by Tidningen Market and Dagens Industri, recently took place on 5 October 2023 and exceeded expectations with insightful sessions, expert-led breakout discussions, and keynotes from retail industry leaders which gave a unique chance to gain some insight into their respective [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":24617,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[103],"tags":[88],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Arena 2023: 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