Digital Signage
Signage communication brought to life.
Digital Signage allows you to enhance the shopping experience to attract and influence customers at the point of decision. Digital displays allows you to update content remotely, adapt the content to your customers and even create interraction through engaging content.
Attract their attention
If no one perceives your message it is not going to do much good. The most obvious strength with Digital Signage is its ability to attract attention, down to the core we are visual beings and there isn’t anything more visually appealing than Digital Signage.
How does Digital Signage help pulling attention?
93%
of the information processed in the brain is visual
60 000
The human brain processes images 60,000 times faster than text
Engagement
Improve your customers experience.
You can significantly improve your customers’ entire experience by using digital signage. Digital screens with their ability to display multiple messages, moving images, engaging multimedia, and entertaining content is naturally more viewer engaging as compared to static signs. This also allows you to tailor your digital signage displays exactly to the requirements of your customers.
Engage customers by displaying promotions, advertising, cross-selling and target marketing, make them interact by using their mobile phone. This is a great way to create a more personalised buying experience and increase customer engagement with digital signage technology.
Flexibility
One medium for all forms of content.
Digital signage is, in fact, a one-size-fits-all solution. It lets you show movies, text, photographs, animations, emergency alerts and an unending list of media formats. It can be entertaining, inspiring, informative, promotive, brand building and much more.
One of the most appealing features of digital signage is its “set it and forget it” scheduling capabilities. It’s simple to schedule items or playlists to play at specified times throughout the day. You can change the content based on the time of day and day of the week, or in response to holidays or events. As a result, the information is relevant to the audience and their requirements
Digital Signage by Shoppa
Drag & Drop
Drag & Drop everything from a video, picture or even a product, allowing you to swiftly apply different elements and designs. Drag & Dropping a product also allows you to apply enriched product information to corresponding fields, you never have to input information manually ever again.
Create unique, target specific, animated content for every product in your store
With our signage software integrated with your PIM/Media database you directly have access and can therefore create animated content for all your product, you no longer have a need for movies produced for specific products that go out of date.
Publish to Social Media
With Digital Signage by Shoppa you can also send your designs directly to social media. You can for example publish your local campaigns on Instagram directly within the software, the journey continues inside the store with the same campaign being conveyed through the displays which reinforces brand awareness as bonus.
A tip:
Reuse your material that you post on social media for your digital displays as well to save time on creating content.
Mix it & Make it Flow
Your choice of content strategy can influence the effectiveness of your digital signage. Studies have shown that inspiration/feelings combined with call-to-action is the most efficient digital signage solution.
= Feel + Lead + Offer + Want
FLOW has been developed with research and conducted studies in mind. We believe this strategy will most effectively influence and nudge your customers at point of decision.
Feel
Grab attention and connect with the customer by an emotional experience.
Lead
Lead the customer towards the brand or product and anchor the positive feelings.
Offer
Offer a product related to the feeling and sell it with a short argument.
Want
Create a desire and trigger the customer to a purchase decision.
FLOW
See this example of FLOW
BE RELEVANT & SAVE TIME
Make sure that you show the right message to the right audience at the right time and at the right place. Create playlists based on content and then schedule where and when the playlists will be displayed. This will result in relevant content and time saved due to the possibility to reuse the playlists.
Schedule your content down to the minute.
One of the most appealing features of digital signage is its “set it and forget it” scheduling capabilities. It’s simple to schedule items or playlists to play at specified times throughout the day. You can change the content based on the time of day, day of the week or holidays and events. As a result, the information is relevant to the audience and their requirements. Scheduling your digital signage content in advance can save you much time and simplify the process of updating your screens.
Time of the day
Week day
Holidays & Events
One screen in one store, or every screen in every store?
Different channels and groups in our digital signage solution lets you distribute content to several stores at the time or on screens across the stores. You can schedule content on a single screen in one specific store, or on every screen in every store.
Both your head office and the store can use digital signage in combination with each other.
Set up central and local channels, for example a head office channel and local channels in the store.
Three levels in the chain can be set up, for example head office, region and store
